000 01078cam a22003614a 4500
001 66AD5940C15044D58A106D3A253FF3DF
003 VSN5
005 20161128051739.0
008 080812s2009 maua 001 0 eng
010 _a 2008935083
015 _aGBA928792
_2bnb
016 7 _a014932975
_2Uk
020 _a9781598638721 (pbk.)
020 _a1598638726 (pbk.)
035 _a(IMchF)fol12750453
035 _a(OCoLC)ocn359916498
040 _aUKM
_cUKM
_dDLC
_dVSN5
042 _aukblcatcopy
_alccopycat
049 _aVSN5
050 0 0 _aHD69.B7
_bM54 2009
082 0 4 _a658.827
_222
100 1 _aMiletsky, Jason I.
245 1 0 _aPerspectives on branding /
_cJason I. Miletsky, Genevieve Smith.
260 _aBoston, Mass. :
_bCourse Learning,
_cc2009.
300 _axvi, 276 p. :
_bill. ;
_c23 cm.
500 _aIncludes index.
650 0 _aBranding (Marketing)
650 0 _aBrand name products.
650 0 _aBranding (Marketing)
_vCase studies.
650 0 _aBrand name products
_vCase studies.
700 1 _aSmith, Genevieve.
999 _c7840
_d7840