000			01802cam a2200337 a 4500
999			_c60169 _d60169
001			1580808
003			FUTML
005			20170419130637.0
008			931104t19941992nyua b 001 0 eng
010			_a 93042424
020			_a0029170451 : _c$27.95
037			_aB-23028
040			_aDLC _cFUTML _dFUML _bENG
041	1		_aeng _hfre
050	0	0	_aHD69.B7.K37 1994 _bK37 1994
100	1		_aKapferer, Jean-No�el. _912146
245	1	0	_aStrategic brand management : _bnew approaches to creating and evaluating brand equity / _cJean-No�el Kapferer ; [translated by Philip Gibbs].
260			_aNew York : _bFree Press ; _aToronto : _bMaxwell Macmillan Canada, _c[1994?], c1992.
300			_av, 341 p. : _bill. ; _c25cm.
504			_aIncludes bibliographical references (p. 309-319) and index.
590			_aB-23038/BABA/19/04/17
650		0	_aBrand name products _xManagement. _912147
856	4	2	_3Contributor biographical information _uhttp://www.loc.gov/catdir/bios/simon051/93042424.html
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/description/simon032/93042424.html
856	4	1	_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy0631/93042424-t.html
856	4	1	_3Sample text _uhttp://www.loc.gov/catdir/enhancements/fy0641/93042424-s.html
906			_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg
912			_aBABA _bBABA _cABU
942			_2lcc _cBKS
949			_aGK _cHD69.B7.K37 1994 _d.K37 _g2342108988 _nNC1