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| 001 | 3101737 | ||
| 003 | FUTML | ||
| 005 | 20170419102432.0 | ||
| 008 | 990308s1999 caua b 001 0 eng | ||
| 010 | _a 99006227 | ||
| 020 | _a0761915818 (cloth : acidfree paper) | ||
| 020 | _a0761915826 (pbk. : acidfree paper) | ||
| 037 | _aB-32963 | ||
| 040 |
_aFUTML _cFUML _dFUTML _bENG |
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| 043 | _an-us--- | ||
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_aHF6146.T42.C49 1999 _bC49 1999 |
| 100 | 1 |
_aClancy, Kevin J., _d1942- _911820 |
|
| 245 | 1 | 0 |
_aUncover the hidden power of television programming : _b--and get the most from your advertising budget / _cKevin J. Clancy, David W. Lloyd. |
| 260 |
_aThousand Oaks, Calif. : _bSage Publications, _cc1999. |
||
| 300 |
_aviii, 236 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references (p. 219-226) and index. | ||
| 590 | _aB-32963/BABA/19/04/17 | ||
| 650 | 0 |
_aTelevision advertising _zUnited States. _911821 |
|
| 650 | 0 |
_aTelevision broadcasting _zUnited States. _911822 |
|
| 650 | 0 |
_aTelevision viewers _zUnited States. _911823 |
|
| 700 | 1 |
_aLloyd, David W., _d1949- _911824 |
|
| 856 | 4 | 2 | _ul |
| 906 |
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