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008 960716s1997 nyua b 001 0 eng
010 _a 96032926
020 _a0471164941 (pbk. : alk. paper)
037 _aB-28188
040 _afutml
_cFUTML
_dFUTML
050 0 0 _aHF5429.
_b.Y47 1997
100 1 _aYe�sil, Magdalena,
_d1958-
_911781
245 1 0 _aCreating the virtual store :
_btaking your web site from browsing to buying /
_cMagdalena Ye�sil.
260 _aNew York :
_bJohn Wiley & Sons,
_cc1997.
300 _axx, 364 p. :
_bill. ;
_c24 cm.
504 _aIncludes bibliographical references (p. 353-356) and index.
590 _aB-28188/BABA/19/04/17
650 0 _aRetail trade
_xComputer networks.
_911782
650 0 _aWorld Wide Web.
_95799
650 0 _aRetail trade surveys
_zUnited States.
_911783
650 0 _aConsumer behavior
_zUnited States.
_911784
650 0 _aInternet marketing.
_98029
650 0 _aTeleshopping.
_911785
856 4 2 _uhttp://www.loc.gov/catdir/enhancements/fy0707/96032926-d.html
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912 _aBABA
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942 _2lcc
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_cHF5429.Y47 1997
_d.Y47
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