000 02905cam a2200457 i 4500
001 ocn875403765
003 OCoLC
005 20161128055725.0
008 140331s2014 maua b 001 0 eng
010 _a 2014005467
020 _a9781625271464 (hbk. : acidfree paper) :
_c$30.00
020 _a1625271468 (hbk. : acidfree paper)
035 _a(OCoLC)875403765
040 _aDLC
_erda
_beng
_cDLC
_dIG#
_dBDX
_dYDXCP
_dOCLCF
_dABG
049 _aUOKA
050 0 0 _aHD58.9
_b.F864 2014
082 0 0 _a658.4/063
_223
084 _aBUS041000
_aBUS063000
_aBUS020000
_aBUS019000
_2bisacsh
092 _a658.4063 F982i 2014
999 _c51264
_d51264
999 _b03019871
100 1 _aFurr, Nathan R.,
_eauthor.
_98463104
245 1 4 _aThe innovator's method :
_bbringing the lean start-up into your organization /
_cNathan Furr, Jeff Dyer ; [with a foreword by Clayton M. Christensen].
264 1 _aBoston :
_bHarvard Business Review Press,
_c[2014]
300 _aix, 268 pages :
_billustrations ;
_c25 cm
336 _atext
_2rdacontent
337 _aunmediated
_2rdamedia
338 _avolume
_2rdacarrier
504 _aIncludes bibliographical references (pages [243]-250) and index.
505 0 _aThe innovator's method -- Leadership in the age of uncertainty -- Insight : savor surprises -- Problem : discover the job-to-be-done -- Solution : prototype the minimum "awesome" product -- Business model : validate the go-to-market strategy -- Master the pivot -- Scale it -- Making the innovator's method work for you -- Turn uncertainty into opportunity -- Appendix. An overview of the innovator's method.
520 _a"Call it 'lean start-up,' 'design thinking,' or 'agile.' No matter the name, it's clear that a new method is revolutionizing how to successfully create, refine, and bring ideas to market without traditional business planning. But because these ideas and techniques run counter to conventional managerial thinking and practice, managers in established organizations have difficulty implementing them. No longer. Based on field work with thousands of managers and validated inside dozens of companies, innovation experts Nathan Furr and Jeff Dyer show when and how to apply a 'lean start-up' approach to innovation in established businesses"--
650 0 _aOrganizational effectiveness.
_98463105
650 0 _aManagement
_xTechnological innovations.
_98463106
650 0 _aConsumers' preferences.
_98463107
650 7 _aBUSINESS & ECONOMICS / Management.
_2bisacsh
_98463108
650 7 _aBUSINESS & ECONOMICS / Strategic Planning.
_2bisacsh
_98463109
650 7 _aBUSINESS & ECONOMICS / Development / Business Development.
_2bisacsh
_98463110
650 7 _aBUSINESS & ECONOMICS / Decision-Making & Problem Solving.
_2bisacsh
_98463111
700 1 _aDyer, Jeff,
_eauthor.
_98463112
700 1 _aChristensen, Clayton M.,
_ewriter of supplementary textual content.
_98463113
942 _2ddc
_cBOOK