000			04567cam a22005174a 4500
001			muse51216
003			MdBmJHUP
005			20161111135857.0
006			m o d
007			cr||||||||nn|n
008			151119s2016 mnu o 00 0 eng d
010			_z 2015037494
020			_a9781452951744
020			_a1452951748
020			_z9780816693405 (hardback)
020			_z9780816693412 (paperback)
035			_a(OCoLC)946725431
040			_aMdBmJHUP _cMdBmJHUP
043			_an-us---
050	0	0	_aTS140.V37 _bS??????
100	1		_aShapiro, Danielle,?????????? _eauthor.
245	1	0	_aJohn Vassos _h[electronic resource] : _bindustrial design for modern life / _cDanielle Shapiro.
260			_aMinneapolis : _bUniversity of Minnesota Press, _c2016. _e(Baltimore, Md. : _fProject MUSE, _g2015)
300			_a1 online resource (pages cm)
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
500			_aBased on the author's dissertation (Ph.D.)--Department of Art History and Communications Studies at McGill University. 2005.
504			_aIncludes bibliographical references and index.
505	8		_aMachine generated contents note: Contents -- Preface -- Introduction: Creating Design We Can Live With -- 1. Drawing Modernity: Advertising and Book Illustrations -- 2. Becoming an Industrial Designer -- 3. Modernizing the Home through Radio -- 4. Designed for Electricity: Vassos's Architectural Interiors -- 5. Vassos and RCA: Money, Media, and Modernism -- 6. The TRK-12: RCA's First Mass-Marketed Television Receiver -- 7. John Vassos in Postwar America -- Conclusion: The Legacy of John Vassos -- Acknowledgments -- Notes -- Index.
520			_a"What should a television look like? How should a dial on a radio feel to the touch? These were questions John Vassos asked when the Radio Corporation of America (RCA) asked him to design the first mass-produced television receiver, the TRK-12, which had its spectacular premier at the 1939 New York World's Fair. Vassos emigrated from Greece and arrived in the United States in 1919. His career spans the evolution of central forms of mass media in the twentieth century and offers a template for understanding their success. This is Vassos's legacy--shaping the way we interact with our media technologies. Other industrial designers may be more celebrated, but none were more focused on making radio and television attractive and accessible to millions of Americans.In John Vassos: Industrial Design for Modern Life, Danielle Shapiro is the first to examine the life and work of RCA's key consultant designer through the rise of radio and television and into the computer era. Vassos conceived a vision for the look of new technologies still with us today. A founder of the Industrial Designers Society of America, he was instrumental in the development of a self-conscious industrial design profession during the late 1920s and 1930s and into the postwar period. Drawing on unpublished records and correspondence, Shapiro creates a portrait of a designer whose early artistic work in books like Phobia and Contempo critiqued the commercialization of modern life but whose later design work sought to accommodate it.Replete with rich behind-the-product stories of America's design culture in the 1930s through the 1950s, this volume also chronicles the emergence of what was to become the nation's largest media company and provides a fascinating glimpse into its early corporate culture. In our current era of watching TV on an iPod or a smartphone, Shapiro stimulates broad discussions of the meaning of technological design for mass media in daily life. "-- _cProvided by publisher.
588			_aDescription based on print version record.
600	1	0	_aVassos, John, _d1898-1985.
650		7	_aARCHITECTURE / Individual Architects & Firms / General. _2bisacsh
650		7	_aARCHITECTURE / History / Modern (late 19th Century to 1945). _2bisacsh
650		0	_aIndustrial design _zUnited States _xHistory _y20th century.
650		0	_aIllustrators _zUnited States _vBiography.
650		0	_aIndustrial designers _zUnited States _vBiography.
610	2	0	_aRCA Corporation _xHistory _y20th century.
655		7	_aElectronic books. _2local
710	2		_aProject Muse.
830		0	_aUPCC book collections on Project MUSE.
856	4	0	_zFull text available: _uhttps://muse.jhu.edu/book/45454/
945			_aProject MUSE - UPCC 2016 Complete
945			_aProject MUSE - UPCC 2016 Global Cultural Studies
999			_c1211 _d1211