Branded : the buying and selling of teenagers / Alissa Quart.
By: Quart, Alissa.
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BookPublisher: New York : Basic Books, 2004, c2003Edition: 1st ed.Description: xviii, 247 p. ; 21 cm.ISBN: 0738208620.Subject(s): Teenage consumers | Mass media and teenagers | Brand choice | Young consumers | Mass media and teenagers | Brand choiceDDC classification: 658.8/34/0835 Summary: Examines the ways American teenagers "brand" themselves, taking on identities based on the clothes they wear and things they purchase, discussing such topics as teenage authors, cosmetic surgery, the race for "cool" colleges, and the differences between 1980s and 1990s teen movie themes.
Includes index.
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Examines the ways American teenagers "brand" themselves, taking on identities based on the clothes they wear and things they purchase, discussing such topics as teenage authors, cosmetic surgery, the race for "cool" colleges, and the differences between 1980s and 1990s teen movie themes.
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