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The librarian as information consultant [electronic resource] :transforming reference for the Information Age / Sarah Anne Murphy.

Contributor(s): EBSCO Industries.
Material type: materialTypeLabelBookPublisher: Chicago : American Library Association, 2011, 2011Description: 1 online resource (xi, 106 pages) : illustrations.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780838992753 (electronic bk.); 0838992757 (electronic bk.).Subject(s): Reference services (Libraries) -- Forecasting | Reference services (Libraries) -- Management | Information consultants | Reference librarians -- Effect of technological innovations on | LANGUAGE ARTS & DISCIPLINES / Library & Information Science / General | Reference librarians --Effect of technological innovations on | Reference services (Libraries) --Forecasting | Reference services (Libraries) --ManagementGenre/Form: Electronic books.DDC classification: 025.5/2 Online resources: EBSCOhost An electronic book accessible through the World Wide Web; click to view
Contents:
The library and information consultant -- Strategies for building and maintaining consumer relationships -- Marketing the library and information consultant's services : creating a sophisticated brand -- The business of consulting : managing employee service roles and consumer demand -- Developing the infrastructure and culture for continuous quality improvement.
Summary: Murphy innovatively rethinks the philosophy behind current library reference services in this thought-provoking book.
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Includes bibliographical references and index.

The library and information consultant -- Strategies for building and maintaining consumer relationships -- Marketing the library and information consultant's services : creating a sophisticated brand -- The business of consulting : managing employee service roles and consumer demand -- Developing the infrastructure and culture for continuous quality improvement.

Description based on print version record.

Murphy innovatively rethinks the philosophy behind current library reference services in this thought-provoking book.

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