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1. Promotional practice / Cathy Ace

by Ace, Cathy | Chartered Institute of Marketing.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London : Butterworth Heinemann, 1995Availability: Items available for loan: IBB Library-Gidan Kwano [Call number: HF5438.5.A24 1995] (1).

2. Understanding customers / Rosemary Phipps and Craig Simmons.

by Phipps, Rosemary | Simmons, Craig | Chartered Institute of Marketing.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Oxford : Butterworth-Heinemann, 1995Availability: Items available for loan: IBB Library-Gidan Kwano [Call number: HF5415.123.P54 1995] (1).