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The marketing playbook : five battle-tested plays for capturing and keeping the lead in any market / John Zagula and Rich Tong.

By: Zagula, John.
Contributor(s): Tong, Richard, 1961-.
Material type: materialTypeLabelBookPublisher: New York : Portfolio, 2004Description: xxii, 311 p. : ill. ; 22 cm.ISBN: 1591840384 (acidfree paper).Subject(s): Marketing | Marketing research | Strategic planningDDC classification: 658.8/02
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Includes index.

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