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Perspectives on branding / Jason I. Miletsky, Genevieve Smith.

By: Miletsky, Jason I.
Contributor(s): Smith, Genevieve.
Material type: materialTypeLabelBookPublisher: Boston, Mass. : Course Learning, c2009Description: xvi, 276 p. : ill. ; 23 cm.ISBN: 9781598638721 (pbk.); 1598638726 (pbk.).Subject(s): Branding (Marketing) | Brand name products | Branding (Marketing) -- Case studies | Brand name products -- Case studiesDDC classification: 658.827
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Includes index.

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