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The world made meme [electronic resource] :public conversations and participatory media / Ryan M. Milner.

By: Milner, Ryan M [author.].
Contributor(s): Project Muse.
Material type: materialTypeLabelBookSeries: The information society series.Publisher: Cambridge, Massachusetts : The MIT Press, [2016] 2015)Description: 1 online resource (pages cm.).Content type: text Media type: computer Carrier type: online resourceISBN: 9780262335911; 0262335913.Subject(s): Mass media | Culture diffusion | Memetics | MemesGenre/Form: Electronic books. DDC classification: 302 Online resources: Full text available:
Contents:
Introduction: the rise of mimetic media -- Part 1: Media made mimetic -- Logics: the fundamentals of memetic participation -- Grammar: structures for making statements and making do -- Vernacular: everyday expression in the memetic lingua franca -- Part 2: Memetic public participation -- Antagonism: race, gender, and counterpublic contestation -- Voice: pop and populism in public commentary -- Conversation: cultural participation and the culture industries -- Conclusion: the world made meme -- Appendix: methods and ethics.
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Includes bibliographical references and index.

Introduction: the rise of mimetic media -- Part 1: Media made mimetic -- Logics: the fundamentals of memetic participation -- Grammar: structures for making statements and making do -- Vernacular: everyday expression in the memetic lingua franca -- Part 2: Memetic public participation -- Antagonism: race, gender, and counterpublic contestation -- Voice: pop and populism in public commentary -- Conversation: cultural participation and the culture industries -- Conclusion: the world made meme -- Appendix: methods and ethics.

Description based on print version record.

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