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IBM redux : Lou Gerstner and the business turnaround of the decade / Doug Garr.

By: Garr, Doug.
Material type: materialTypeLabelBookPublisher: New York : HarperBusiness, c1999Edition: 1st ed.Description: 375 p. ; 24 cm.ISBN: 0887309437 :.Subject(s): International Business Machines Corporation | Gerstner, Louis V | Computer industry -- United States | International Business Machines Corporation | Gerstner, Louis V | Computer industry -- United StatesDDC classification: 338.7/61004/0973
Partial contents:
A brand guy in the information age -- Would anyone want this job? -- A new man in Armonk -- First months, first moves -- A vertical vision of reality -- The making of a CEO -- Seismic shakes in Big Blue's culture -- Two camels in front of a Pizza Hut -- That strange, elusive PC company -- At war with the evil empire -- Gerstner grabs for groupware -- A shifting wind in Armonk -- New images in the house that Lou built -- Leadership : at home and abroad -- Network computers and Big Blue's servers -- A loss leader even Lou can live with -- There's no place to hide.
Summary: Discusses how Lou Gerstner managed to turn IBM from a failing, bankrupt business to a successful, cash-rich company.
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Includes bibliographical references (p. [363]-367) and index.

A brand guy in the information age -- Would anyone want this job? -- A new man in Armonk -- First months, first moves -- A vertical vision of reality -- The making of a CEO -- Seismic shakes in Big Blue's culture -- Two camels in front of a Pizza Hut -- That strange, elusive PC company -- At war with the evil empire -- Gerstner grabs for groupware -- A shifting wind in Armonk -- New images in the house that Lou built -- Leadership : at home and abroad -- Network computers and Big Blue's servers -- A loss leader even Lou can live with -- There's no place to hide.

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Discusses how Lou Gerstner managed to turn IBM from a failing, bankrupt business to a successful, cash-rich company.

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