Uncover the hidden power of television programming : --and get the most from your advertising budget / Kevin J. Clancy, David W. Lloyd.
By: Clancy, Kevin J
.
Contributor(s): Lloyd, David W.
Material type: 
BookPublisher: Thousand Oaks, Calif. : Sage Publications, c1999Description: viii, 236 p. : ill. ; 24 cm.ISBN: 0761915818 (cloth : acidfree paper); 0761915826 (pbk. : acidfree paper).Subject(s): Television advertising -- United States | Television broadcasting -- United States | Television viewers -- United StatesOnline resources: Click here to access online
| Item type | Current location | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Books,Booklets,Workbooks
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IBB Library-Gidan Kwano | HF6146.T42.C49 1999 (Browse shelf) | nc-1 | Available | 2342108978 |
Includes bibliographical references (p. 219-226) and index.
B-32963/BABA/19/04/17
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