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1. Advertising : principles & practice / William Wells, John Burnett, Sandra Morarity.

by Wells, William, 1926- | Moriarty, Sandra E. (Sandra Ernst) | Burnett, John, 1944- | Babin, Laurie A. Test item file [to accompany] Advertising | Zumpfe, Kathleen Rathje. Instructor's manual [to accompany] Advertising.

Edition: 7th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, NJ : Pearson/Prentice Hall, C2006Availability: Items available for loan: IBB Library-Gidan Kwano [Call number: HF5823.W44 2006] (1).

2. Integrated marketing communications in advertising and promotion / by Terence A. Shimp.

by Shimp, T. A | Shimp, T. A.

Edition: 7th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Australia : Thomson South-Western, c2007Availability: Items available for loan: IBB Library-Gidan Kwano [Call number: HF5823.S44 2007] (1).

3. Contemporary advertising/ By Courtland L Bovee and William F Arens

by Bovee, Courtland L | Arens, William F.

Edition: 2nd ed.Material type: book Book; Format: regular print ; Literary form: Not fiction ; Audience: General; Publisher: Illinios: Irwin, c1982Availability: Items available for loan: IBB Library-Gidan Kwano [Call number: HF5811.B68 1982] (1).

4. World of advertising/ By Singh Sanoj.-Print.

by Singh Sanoj.

Material type: book Book; Literary form: Not fiction ; Audience: General; Publisher: India: Random Pub, C 2019Availability: Items available for loan: IBB Library-Gidan Kwano [Call number: HF5813.U6.S56 2019] (2).