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Research methods for business students / Mark Saunders, Philip Lewis, Adrian Thornhill.

By: Saunders, M. N. K.
Contributor(s): Lewis, Philip, 1945- | Thornhill, Adrian.
Material type: materialTypeLabelBookPublisher: New York : Prentice Hall, c2009Edition: 5th ed.Description: xxi, 614 p. : col. ill. ; 27 cm.ISBN: 9780273716860.Subject(s): Business -- Research | Business -- Research -- Data processing
Contents:
The nature of business and management research and structure of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophies and approaches -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Using secondary data -- Collecting primary data through observation -- Collecting primary data using semi-structured, in-depth and group interviews -- Collecting primary data using questionnaires -- Analysing quantitative data -- Analysing qualitative data -- Writing and presenting your project report.
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Item type Current location Call number Copy number Status Date due Barcode
Books,Booklets,Workbooks Books,Booklets,Workbooks IBB Library-Gidan Kwano
HD30.4.S28 2009 (Browse shelf) NC1 Available 2342113425
Books,Booklets,Workbooks Books,Booklets,Workbooks IBB Library-Gidan Kwano
HD30.4.S28 2009 (Browse shelf) NC2 Available 2342113431

Includes bibliographical references (p. 561-572) and index.

The nature of business and management research and structure of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophies and approaches -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Using secondary data -- Collecting primary data through observation -- Collecting primary data using semi-structured, in-depth and group interviews -- Collecting primary data using questionnaires -- Analysing quantitative data -- Analysing qualitative data -- Writing and presenting your project report.

B-33968/EDIMEH/05/05/2017

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