Strategic brand management : new approaches to creating and evaluating brand equity / Jean-No�el Kapferer ; [translated by Philip Gibbs].
By: Kapferer, Jean-No�el
.
Material type: 
BookPublisher: New York : Toronto : Free Press ; Maxwell Macmillan Canada, [1994?], c1992Description: v, 341 p. : ill. ; 25cm.ISBN: 0029170451 :.Subject(s): Brand name products -- ManagementOnline resources: Contributor biographical information | Publisher description | Table of contents only | Sample text
| Item type | Current location | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Books,Booklets,Workbooks
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IBB Library-Gidan Kwano | HD69.B7.K37 1994 (Browse shelf) | nc1 | Available | 2342108988 |
Includes bibliographical references (p. 309-319) and index.
B-23038/BABA/19/04/17
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