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Integrated marketing communications in advertising and promotion / by Terence A. Shimp.

By: Shimp, T. A.
Contributor(s): Shimp, T. A.
Material type: materialTypeLabelBookPublisher: Australia : Thomson South-Western, c2007Edition: 7th ed.Description: xx, 629 p. : ill. ; 28 cm.ISBN: 9780324408089 (International ed.:pbk); 0324408080 (International ed.:pbk.).Subject(s): Sales promotion | Communication in marketing | AdvertisingDDC classification: 658.8
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