Katz, Helen E. <br/><br/>
The media handbook :  a complete guide to advertising media selection, planning, research, and buying /  Print. 
by Helen Katz. 
 - 8th Edition. 
 - xix,228p.  ill.  22cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781032007878 9780367775568 
<br/><br/><label>Source: </label>R-47436 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising media planning.<br/>Mass media and business.<br/>Marketing channels.
<br/><br/><label>LC Class. No.: </label>HF5826.5  / .K38   2022