Sissors, J.Z <br/><br/>
Advertising media planning/  Print. 
Jack Z. Ssissors and Roger B. Baron.- 
 - New Delhi:  Mc Graw Hill Education,  C 2010. 
 - xiv,480p.:  ill.;  24cm. 
<br/><br/>Include Index 
<br/><br/><label>ISBN: </label>9780071071017 
<br/><br/><label>Source: </label>B-40072 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising media planning
<br/><br/><label>LC Class. No.: </label>HF5826.5  / .S58B  2010