McQuail, D. <br/><br/>
McQuails Communication  Theory/ 
by Denis McQuail 
 - 6th ed. 
 - New Delhi:  Sage Publications,  2010. 
 - vii, 621p.;  ill.,  24cm. 
<br/><br/>Includes Index 
<br/><br/><label>ISBN: </label>9788132105794 
<br/><br/><label>Source: </label>B-39832 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass Communication 
<br/><br/><label>LC Class. No.: </label>P90  / .M36  2010