Powers of persuasion : the inside story of British advertising : 1951-2000 /by Book
Winston Fletcher.
- Oxford ; New York : Oxford University Press, 2008.
- vii, 288 p., [16] p. of plates : col. ill. ; 25 cm.
Includes bibliographical references (p. [256]-265) and index.
1951 : watershed year -- Antecedents : look back in wonder -- The nineteen fifties : the television upheaval -- The nineteen sixties : 'you've never had it so good' -- The nineteen seventies : Britain takes the lead -- The nineteen eighties : Brits buy up the business -- The nineteen nineties : recession and globalization -- Crystal balling : peering into a cloudy future.