Introduction to mathematical models in market and opinion research : with practical applications, computing procedures, and estimates of computing requirements / (print resources)
by Theodor Harder ; [translated from the German by Peter H. Friedlander and Eva H. Friedlander]
- Dordrecht : Reidel, c1969
- ix, 194 p. ; 23 cm
B-5755
Marketing--Mathematical models Public opinion polls