Wood, Marian Burk. <br/><br/>
The marketing plan :  a handbook /  Print Resources 
Marian Burk Wood. 
 - Upper Saddle River, NJ :  Prentice Hall,  c2003. 
 - xix, 202 p. :  ill. ;  26 cm. 
<br/><br/>Includes bibliographical references (p. 185-191) and index. 
<br/><br/><label>ISBN: </label>0130613177 
<br/><br/><label>Source: </label>R-32941 
<br/><br/><label>LCCN: </label>2002022914 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management--Handbooks, manuals, etc.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .W66 2003