Mathematical models and methods in marketing / 
edited by Frank M. Bass ... [et al.]. 
 - New York:  Richard D. Irwin,  c1994. 
 - xi, 545 p. :  ill. ;  24 cm. 
<br/><br/>Includes index. 
<br/><br/><label>Source: </label>B-21055 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Mathematical models.
<br/><br/><label>LC Class. No.: </label>HF5415  / .M37 1994