Kotler, P. <br/><br/>
Marketing Management/ 
by Philip Kotler and Kevin Lane Keller 
 - 14th ed. 
 - London;  Pearson Education Limited:  2013. 
 - xxii,131p.;  ill.:  27cm. 
<br/><br/>Includes Index 
<br/><br/><label>ISBN: </label>9780273779834 
<br/><br/><label>Source: </label>B-32468 
<br/><br/><label>Subjects--Topical Terms: </label>
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .K67 2013