Applegate, Edd. <br/><br/>
Cases in advertising and marketing management :  real situations for tomorrow's managers / 
 Cases in advertising & marketing management 
Edd Applegate and Art Johnsen. 
 - Lanham :  Rowman & Littlefield,  c2007. 
 - xiv, 217 p. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780742538351 (cloth : alk. paper) 0742538354 (cloth : alk. paper) 9780742538368 (pbk. : alk. paper) 0742538362 (pbk. : alk. paper) 
<br/><br/><label>Source: </label>B-31195 
<br/><br/><label>LCCN: </label>2006014844 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Case studies.
<br/><br/><label>LC Class. No.: </label>HF5823  / .A7935 2007 
<br/><br/><label>Dewey Class. No.: </label>659.1