Bovee, Courtland L. <br/><br/>
Contemporary advertising/ 
By Courtland L Bovee and William F Arens 
 - 2nd ed. 
 - Illinios:  Irwin,  c1982. 
 - xxvii.; 629p.:  ill.;  28cm. 
<br/><br/>Includes bibliography and index 
<br/><br/><label>ISBN: </label>0256033021 
<br/><br/><label>Source: </label>B-12845 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>LC Class. No.: </label>HF5811.B68   / .B68 1982