Lilien, Gary L.,  1946- <br/><br/>
Marketing research :  marketing engineering applications / 
Gary L. Lilien & Arvind Rangaswamy. 
 - Reading, Mass. ;  Harlow :  Addison-Wesley,  1999. 
 - vii, 150 p. :  ill. ;  26 cm. +  1 computer laser optical disc. 
<br/><br/> Disc in pocket inside front cover. 
<br/><br/><label>ISBN: </label>0321046471 
<br/><br/><label>Source: </label>32938 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research--Computer programs.
<br/><br/><label>LC Class. No.: </label>HF5415.2  / .L54  1999