Keegan, Warren J. Global marketing / (print resources) by Warren J. Keegan and Mark C. Green.- - 5th ed.- - New Jersey: Pearson Prentice Hall, c2008. - xxiv, 643 p. : ill. ; 28 cm. Includes bibliographical references and index ISBN: 9780138133863 0138133867 Source: B-29964 Subjects--Topical Terms: Export marketing. LC Class. No.: HF1416 / .K43.2008