Phipps, Rosemary. <br/><br/>
Understanding customers / 
Rosemary Phipps and Craig Simmons. 
 - Oxford :  Butterworth-Heinemann,  1995. 
 - 289 p. :  ill. ;  30 cm. 
 - CIM student workbook series.  Marketing .
 - The marketing series .
 - Marketing series (London, England) .
<br/><br/> 'Published on behalf of the Chartered Institute of Marketing' (t.p.)  Includes index. 
<br/><br/><label>ISBN: </label>0750619961 
<br/><br/><label>Source: </label>B-20726 
<br/><br/><label>LCCN: </label>95228404  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.<br/>Customer services.<br/>Marketing research.<br/>Consumer behavior--Examinations, questions, etc.--Great Britain<br/>Marketing research--Examinations, questions, etc.--Great Britain
<br/><br/><label>LC Class. No.: </label>HF5415.123  / .P54 1995 
<br/><br/><label>Dewey Class. No.: </label>658.8/342