Sparta, Kelle.

The consultative real estate agent : building relationships that create loyal clients, get more referrals, and increase your sales / by Kelle Sparta. - New York : AMACOM, American Management Association, c2006. - xiv, 242 p. ; 23 cm.

Includes index.

Relating to types of buyers and sellers -- The process of change -- Problem-solving emotional issues -- Life after divorce -- The empty nester, the retiree, and the widow -- The first time homebuyer -- Move-up buyers -- Relocation client -- Investors -- Setting up a consultative business -- Creating instant rapport -- Managing your clients' expectations -- Sales presentations -- Relationship management after the sale -- Creating a unique selling proposition -- Building a brochure -- Effective advertising in today's market -- Superior customer service -- Developing skills for success -- Deeper listening -- Effective communication -- Building good industry relationships -- Time management -- Negotiation skills -- Networking your way to success.

0814473210 (pbk.)

B-32104

2005015275


Real estate business.
Real estate agents.
House selling.

HD1379 / .S64 2006

333.33/068/8