Kapferer, Jean-No�el. <br/><br/>
Strategic brand management :  new approaches to creating and evaluating brand equity / 
Jean-No�el Kapferer ; [translated by Philip Gibbs]. 
 - New York :  Toronto :  Free Press ;  Maxwell Macmillan Canada,  [1994?], c1992. 
 - v, 341 p. :  ill. ;  25cm. 
<br/><br/>Includes bibliographical references (p. 309-319) and index. 
<br/><br/><label>ISBN: </label>0029170451 :  $27.95 
<br/><br/><label>Source: </label>B-23028 
<br/><br/><label>LCCN: </label>93042424  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products--Management.
<br/><br/><label>LC Class. No.: </label>HD69.B7.K37 1994  / K37 1994