Shimp, T. A. <br/><br/>
Integrated marketing communications in advertising and promotion / 
by Terence A. Shimp. 
 - 7th ed. 
 - Australia :  Thomson South-Western,  c2007. 
 - xx, 629 p. :  ill. ;  28 cm. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>9780324408089 (International ed.:pbk) 0324408080 (International ed.:pbk.) 
<br/><br/><label>Source: </label>B-34882 
<br/><br/><label>LCCN: </label>2005936424 
<br/><br/><label>Nat. Bib. No.: </label>GBA668847  bnb 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sales promotion.<br/>Communication in marketing.<br/>Advertising.
<br/><br/><label>LC Class. No.: </label>HF5823  / .S44 
<br/><br/><label>Dewey Class. No.: </label>658.8