Clancy, Kevin J.,  1942- <br/><br/>
Uncover the hidden power of television programming :  --and get the most from your advertising budget / 
Kevin J. Clancy, David W. Lloyd. 
 - Thousand Oaks, Calif. :  Sage Publications,  c1999. 
 - viii, 236 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references (p. 219-226) and index. 
<br/><br/><label>ISBN: </label>0761915818 (cloth : acidfree paper) 0761915826 (pbk. : acidfree paper) 
<br/><br/><label>Source: </label>B-32963 
<br/><br/><label>LCCN: </label>99006227  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Television advertising--United States.<br/>Television broadcasting--United States.<br/>Television viewers--United States.
<br/><br/><label>LC Class. No.: </label>HF6146.T42.C49 1999  / C49 1999