Zikmund,W.G. Essencials of Marketing Research/by Print Resources William G. Zikmund and Barry J. Babin - 3rd ed. - China Thomson south western 2007 - xvii,414p,: ill. 32cm Includes Index ISBN: 139780324548273 FUTML Standard No.: FUTML Source: B-29929 Subjects--Personal Names: Barry J. Babin LC Class. No.: HF5415.2.Z54 / .Z54 2007