The librarian as information consultant  transforming reference for the Information Age /  [electronic resource] : 
Sarah Anne Murphy. 
 - Chicago :  American Library Association,  2011, 2011. 
 - 1 online resource (xi, 106 pages) :  illustrations. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>The library and information consultant -- Strategies for building and maintaining consumer relationships -- Marketing the library and information consultant's services : creating a sophisticated brand -- The business of consulting : managing employee service roles and consumer demand -- Developing the infrastructure and culture for continuous quality improvement. 
<br/><br/> Murphy innovatively rethinks the philosophy behind current library reference services in this thought-provoking book. 
<br/><br/><label>ISBN: </label>9780838992753 (electronic bk.) 0838992757 (electronic bk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Reference services (Libraries)--Forecasting.<br/>Reference services (Libraries)--Management.<br/>Information consultants.<br/>Reference librarians--Effect of technological innovations on.<br/>LANGUAGE ARTS & DISCIPLINES / Library & Information Science / General<br/>Reference librarians --Effect of technological innovations on.<br/>Reference services (Libraries) --Forecasting.<br/>Reference services (Libraries) --Management.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>Z711  / .M87 2011eb 
<br/><br/><label>Dewey Class. No.: </label>025.5/2