Predictably irrational : the hidden forces that shape our decisions /
Dan Ariely.
- 1st ed.
- New York : Harper, c2008.
- xxii, 280 p. : ill. ; 24 cm.
Includes bibliographical references (p. [255]-267) and index.
Shares scientific experiments, findings, and anecdotes that explain the forces that influence daily decisions, leading people to consistently overpay, underestimate, and procrastinate, and offers insights designed to help people stop making the same mistakes over and over again.