Tomes, Nancy,  1952- , <br/><br/>
Remaking the American patient  how Madison Avenue and modern medicine turned patients into consumers /  [electronic resource] : 
Nancy Tomes. 
 - Chapel Hill :  The University of North Carolina Press,  [2016] 
 - 1 online resource (p. ) 
 - Studies in social medicine .
 - Studies in social medicine. UPCC book collections on Project MUSE. .
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Farewell to the free trade in doctoring -- The high cost of keeping alive -- The new corner store -- The guinea pigs' revolt -- The fourth necessity -- The MDs are off their pedestal -- A big pill to swallow -- The patient must prescribe for the doctor -- Get ready for a new breed of patients -- Shopping mall medicine -- Medicine-chest roulette. 
<br/><br/><label>ISBN: </label>9781469622798 1469622793 
<br/><br/><label>LCCN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing of Health Services--history--United States.<br/>History, 20th Century--United States.<br/>Consumer Participation--history--United States.<br/>Delivery of Health Care--history--United States.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books. 
<br/><br/><label>LC Class. No.: </label>RA412.3 
<br/><br/><label>Dewey Class. No.: </label>368.38/200973