Why we buy : the science of shopping / Paco Underhill.
By: Underhill, Paco.
Material type:
BookPublisher: New York : Simon & Schuster, 2000, c1999Edition: 1st Touchstone ed.Description: 255 p. ; 22 cm.ISBN: 0684849143 (pbk).Subject(s): Marketing research | Consumer behavior | Shopping | Marketing -- Research | Consumers | ShoppingDDC classification: 658.8/34 Summary: Retail anthropologist Paco Underhill discusses why people enjoy shopping, how merchants attempt to control their customers, and how shoppers interact with their retail environment.
"A Touchstone book."
Includes index.
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Retail anthropologist Paco Underhill discusses why people enjoy shopping, how merchants attempt to control their customers, and how shoppers interact with their retail environment.
Young Adult
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