The Facebook era : tapping online social networks to build better products, reach new audiences, and sell more stuff / Clara Shih ; [foreword by Marc Benioff].
By: Shih, Clara Chung-wai.
Material type:
BookPublisher: Boston : Prentice Hall, c2009Description: xiv, 236 p. : ill., map ; 23 cm.ISBN: 9780137152223 (pbk. : alk. paper); 0137152221 (pbk. : alk. paper).Subject(s): Business enterprises -- Computer networks | Online social networks | Facebook (Electronic resource) | Business enterprises -- Computer networks | Social networking | Facebook (Electronic resource)DDC classification: 658.8/72 Explains how businesses can use the website Facebook to expand their customer base, transform customer relationships, network with other companies and individuals, and promote their products and services.
Includes index.
The fourth revolution -- The evolution of digital media -- Social capital from networking online -- Social sales -- Social network marketing -- Social innovation -- Social recruiting -- Engage your customers -- Get your message across -- Build and manage your relationships -- Corporate governance and strategy -- The future of social business.
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