Satisfaction : how every great company listens to the voice of the customer / Chris Denove and James D. Power IV.
By: Denove, Chris.
Contributor(s): Power, James D.
Material type:
BookPublisher: New York : Portfolio, 2006Description: xxi, 266 p. : ill. ; 24 cm.ISBN: 9781591841098; 1591841097.Subject(s): Consumer satisfaction | Marketing research | Customer relations | Customer services | Marketing -- Research | Customer relationsDDC classification: 658.8/343 Summary: Explains how great companies, including Lexus, UPS, JetBlue, and Enterprise Rent-A-Car consistently achieve high customer satisfaction and turn that satisfaction into profitable growth.
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Includes index.
Explains how great companies, including Lexus, UPS, JetBlue, and Enterprise Rent-A-Car consistently achieve high customer satisfaction and turn that satisfaction into profitable growth.
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