The media handbook : a complete guide to advertising media selection, planning, research, and buying / by Helen Katz.Print.
By: Katz, Helen E
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Material type: 
BookPublisher: New York, NY : Routledge, c2022Edition: 8th Edition.Description: xix,228p. ill. 22cm.ISBN: 9781032007878; 9780367775568.Subject(s): Advertising media planning | Mass media and business | Marketing channels
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IBB Library-Gidan Kwano | HF5826.5.K38 (Browse shelf) | nc1 | Not for loan | 2342147693 | |
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Reference Items
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IBB Library-Gidan Kwano | HF5826.5.K38 (Browse shelf) | nc2 | Not for loan | 2342147694 | |
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Reference Items
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IBB Library-Gidan Kwano | HF5826.5.K38 (Browse shelf) | nc3 | Not for loan | 2342147695 |
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| HF5823.S55 2017 Advertising Across Next Generation Networks | HF5823.W44 2006 Advertising : | HF5826.5.K38 The media handbook : | HF5826.5.K38 The media handbook : | HF5826.5.K38 The media handbook : | HF5826.5.S57 2010 Advertising media planning/ | HF5826.5.S57 2010 Advertising media planning/ |
Includes bibliographical references and index.
R-47436/Baba/06/10/2023
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