Powers of persuasion : the inside story of British advertising : 1951-2000 /by Winston Fletcher.Book
By: Fletcher, Winston
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Material type: 
BookPublisher: Oxford ; New York : Oxford University Press, 2008Description: vii, 288 p., [16] p. of plates : col. ill. ; 25 cm.ISBN: 9780199228010; 0199228019.Subject(s): Advertising -- Great Britain -- History -- 20th centuryDDC classification: 659.10941 | Item type | Current location | Call number | Copy number | Status | Date due | Barcode |
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Books,Booklets,Workbooks
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IBB Library-Gidan Kwano | HF5813.G7.F64 (Browse shelf) | nc1 | Available | 2342137237 | |
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Books,Booklets,Workbooks
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IBB Library-Gidan Kwano | HF5813.G7.F64 (Browse shelf) | nc2 | Available | 2342137227 | |
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Books,Booklets,Workbooks
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IBB Library-Gidan Kwano | HF5813.G7.F64 (Browse shelf) | nc3 | Available | 2342137899 | |
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Books,Booklets,Workbooks
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IBB Library-Gidan Kwano | HF5813.G7.F64 (Browse shelf) | nc4 | Available | 2342137911 |
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| HF5736.W54 2000 Effective document management: | HF5811.B68 1982 Contemporary advertising/ | HF5813.G7.F64 Powers of persuasion : | HF5813.G7.F64 Powers of persuasion : | HF5813.G7.F64 Powers of persuasion : | HF5813.G7.F64 Powers of persuasion : | HF5813.U6.S56 2019 World of advertising/ |
Includes bibliographical references (p. [256]-265) and index.
1951 : watershed year -- Antecedents : look back in wonder -- The nineteen fifties : the television upheaval -- The nineteen sixties : 'you've never had it so good' -- The nineteen seventies : Britain takes the lead -- The nineteen eighties : Brits buy up the business -- The nineteen nineties : recession and globalization -- Crystal balling : peering into a cloudy future.
B-40329/kasim/3/9/19
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