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Cases in advertising and marketing management : real situations for tomorrow's managers / Edd Applegate and Art Johnsen.

By: Applegate, Edd.
Contributor(s): Johnsen, Art, 1944-.
Material type: materialTypeLabelBookPublisher: Lanham : Rowman & Littlefield, c2007Description: xiv, 217 p. ; 24 cm.ISBN: 9780742538351 (cloth : alk. paper); 0742538354 (cloth : alk. paper); 9780742538368 (pbk. : alk. paper); 0742538362 (pbk. : alk. paper).Other title: Cases in advertising & marketing management [Cover title].Subject(s): Advertising -- Case studiesDDC classification: 659.1 Online resources: Table of contents only
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Includes bibliographical references and index.

LAWAL/B-31195/120517

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