Contemporary advertising/ By Courtland L Bovee and William F Arens
By: Bovee, Courtland L
.
Contributor(s): Arens, William F.
Material type: 
BookPublisher: Illinios: Irwin, c1982Edition: 2nd ed.Description: xxvii.; 629p.: ill.; 28cm.ISBN: 0256033021.Subject(s): Advertising
| Item type | Current location | Call number | Copy number | Status | Date due | Barcode |
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Books,Booklets,Workbooks
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IBB Library-Gidan Kwano | HF5811.B68 1982 (Browse shelf) | nc-1 | Available | 2342114871 |
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| HF5736.S26 1978 Industrial documentation handbook / | HF5736.W54 2000 Effective document management: | HF5736.W54 2000 Effective document management: | HF5811.B68 1982 Contemporary advertising/ | HF5813.G7.F64 Powers of persuasion : | HF5813.G7.F64 Powers of persuasion : | HF5813.G7.F64 Powers of persuasion : |
Includes bibliography and index
B-12845/DORA/120517
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