Understanding customers / Rosemary Phipps and Craig Simmons.
By: Phipps, Rosemary
.
Contributor(s): Simmons, Craig | Chartered Institute of Marketing.
Material type: 
BookSeries: CIM student workbook seriesMarketing. Marketing series (London, England): Publisher: Oxford : Butterworth-Heinemann, 1995Description: 289 p. : ill. ; 30 cm.ISBN: 0750619961.Subject(s): Consumer behavior | Customer services | Marketing research | Consumer behavior -- Great Britain -- Examinations, questions, etc | Marketing research -- Great Britain -- Examinations, questions, etcDDC classification: 658.8/342
| Item type | Current location | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Books,Booklets,Workbooks
|
IBB Library-Gidan Kwano | HF5415.123.P54 1995 (Browse shelf) | nc 1 | Available | 2342114539 |
'Published on behalf of the Chartered Institute of Marketing' (t.p.)
Includes index.
LAWAL/B-20726/090517
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