Applications in basic marketing: Clipping from the popular business press/ by William D. Perreault and E. Jerome McCarthy.-
Contributor(s): McCarthy, E. Jerome (Edmund Jerome)
| Perreault, William D | McCarthy, E. Jerome (Edmund Jerome). Basic marketing | McCarthy, E. Jerome (Edmund Jerome). Essentials of marketing.
Material type: 
BookPublisher: Homewood, IL : Irwin, c1990-Description: v, 214p. : ill. ; 26 cm.ISBN: 0072864702.ISSN: 1099-5579.Uniform titles: Applications in basic marketing: clipping from the popular business press Subject(s): Marketing -- Periodicals | Marketing -- Management -- Periodicals | Marketing -- Management -- Periodicals | Marketing -- P�eriodiques | Marketing -- Coupures de presse -- P�eriodiques | MarketingDDC classification: 658.8/005 Summary: "Clippings from the popular business press."
| Item type | Current location | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Books,Booklets,Workbooks
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IBB Library-Gidan Kwano | HF5410.A67 2005 (Browse shelf) | nc 1 | Available | 2342104204 | |
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Books,Booklets,Workbooks
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IBB Library-Gidan Kwano | HF5410.A67 2005 (Browse shelf) | nc 2 | Available | 2342104207 |
Published: Boston, Mass: McGraw-Hill/Irvin, <2004/2005>
Editors: 1990- E. Jerome McCarthy and William D. Perreault, Jr.
Includes bibliographical references.
"Clippings from the popular business press."
Companion vol. to: McCarthy, E. Jerome (Edmund Jerome). Basic marketing; and: McCarthy, E. Jerome (Edmond Jerome). Essentials of marketing.
Latest issue consulted: 2004/2005.
Earlier selection Decision based on 1990
B28746/SABA/5/5/17
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