Principles of services marketing / by Adrian Palmer.
By: Palmer, A
.
Material type: 
BookPublisher: London : McGraw-Hill, c1994Description: xvi, 345 p. : ill. ; 24 cm.ISBN: 0077077466 :.Subject(s): Marketing -- Management | Service industries -- MarketingDDC classification: 658.8
| Item type | Current location | Call number | Copy number | Status | Date due | Barcode |
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Books,Booklets,Workbooks
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IBB Library-Gidan Kwano | HF5415.123.P34 1998 (Browse shelf) | nc 1 | Available | 2342114739 |
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| HF5415.S35 2016 Principles of Marketing/ | HF5415.W64 1999 Marketing operations 1999-2000 / | HF5415.1.L48 Brands, consumers , symbols and research/ | HF5415.123.P34 1998 Principles of services marketing / | HF5415.123.P54 1995 Understanding customers / | HF5415.1265.H45 1997 Increasing hits and selling more on your Web site / | HF5415.1265.H45 1997 Increasing hits and selling more on your Web site / |
Includes bibliographical references (p. [331]-340) and index.
B-32929/ISAH
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