Normal view MARC view ISBD view

Integrated marketing communications in advertising and promotion / by Terence A. Shimp.

By: Shimp, T. A .

Contributor(s): Shimp, T. A .

Material type: materialTypeLabel

BookPublisher: Australia : Thomson South-Western, c2007Edition: 7th ed.Description: xx, 629 p. : ill. ; 28 cm.ISBN: 9780324408089 (International ed.:pbk); 0324408080 (International ed.:pbk.).Subject(s): Sales promotion

| Communication in marketing

| Advertising

DDC classification: 658.8

Tags from this library: No tags from this library for this title. Log in to add tags.

average rating: 0.0 (0 votes)

Holdings ( 1 )
Title notes
Comments ( 0 )

Item type	Current location	Call number	Copy number	Status	Date due	Barcode
Books,Booklets,Workbooks	IBB Library-Gidan Kwano	HF5823.S44 2007 (Browse shelf)	nc 1	Available		2342109371

Browsing IBB Library-Gidan Kwano Shelves Close shelf browser

Previous								Next
Previous	HF5813.U6.S56 2019 World of advertising/	HF5813.U6.S56 2019 World of advertising/	HF5823.A7935 2007 Cases in advertising and marketing management :	HF5823.S44 2007 Integrated marketing communications in advertising and promotion /	HF5823.S55 2017 Advertising Across Next Generation Networks	HF5823.W44 2006 Advertising :	HF5826.5.K38 The media handbook :	Next